Once you have completed Seller Verification and proofed your first designs, you are ready to sell in the Marketplace. And while you can make designs immediately available for purchase, you may want to consider these essential steps to help elevate your sales success. Learn how to prepare your designs for sale in the Marketplace with:


  • Basic descriptions that help customers locate and understand your designs
  • Refined "tags" to improve your specific placement in search results
  • Tips to promote your work both within the Spoonflower Marketplace and beyond


Adding Descriptive Details to Your Designs

Making Your Designs Easy to Find with Tags


For more great information on selling and promotion, check out The Spoonflower Seller Handbook on our blog. This handbook is rife with several articles offering additional tips beyond the basics found here.


Adding Descriptive Details to Your Designs

Even the most beautiful designs need thoughtful descriptors and dynamic tags so customers can locate them. Keeping these details simple will ensure that our search algorithm will consistently find and return your designs. Filling out the Marketing & Selling section for each design in your library is a good practice. The information and language you share here is public facing, so grammar and clarity matter.

You will find the Marketing & Selling section when you scroll down the design preview page. There are several entry boxes to complete. You will find descriptions for each numbered entry field below:


1. Name: Your design needs a unique and fun name. After the thumbnail of your work, it is the most important detail and should be direct and to the point. Often a good title will contain the likely description a customer would search for. If you don't update the Name, we will use the file name of your design. What may make sense to you might not make sense to a customer, so don't overlook this important detail!

2. Description: This is a short description of your design. You can approach it however you like, but consider how you might entice customers by asking yourself these questions: Who might want to use this design? What might they want to make from it? Help them imagine the story that your design inspires and share it here.

3. Additional Details: You can expand on the general description of your design in this field, but this is also where you will include essential details that customers must know before ordering the design. There could be many possible limiters to include here. These are a few of the more common ones:

  • If the design was uploaded to print as a Fat Quarter as a Tea Towel on Linen Cotton Cotton - at a width of a 27" wide - write that here
  • If the design is a cut and sew that needs to print on 56" wide, you will want to share those specific fabric types in this field
  • If the design is longer than one yard or one meter, include the minimum "QUANTITY"- such as 2 continuous yards - to order
  • If you are willing to rescale or personalize the design, share your contact information here

PRO TIP: The default fabric for every uploaded design is Petal Signature Cotton®. However, you are free to save a preferred fabric type from the Choose a Fabric dropdown when you initially upload a new design. This means that whenever a customer comes to this design page, the fabric will default to the one you originally selected. While this won't guarantee that a customer orders the right fabric - they can always change it - this is a good stop-gap to guide them. See What if I want to print on a certain fabric type? in the article Sizing Your Design.

4. Select the thumbnail that best represents your design to customers. Fat Quarter, Swatch and Crop are the three options to choose from. This is the initial image shown in search returns and hopefully it will inspire a click to see the full design on fabric, wallpaper or home decor.

5. Tags: Tags are descriptive words or short phrases that our search algorithm uses to generate results for customers both through our site external search engines. Strong tags are such an important factor in your success that we devote an entire section to them below: Making Your Designs Easy to Find with Tags

6. These prompts are offered to inspire you with descriptions, details and tags. They should help you get into the mindset of your customers and generate answers to elevate your tag game for better search returns. 

Finally, remember that everything you include on each design page is public facing. Keep grammar and language in mind. Also, if you are uploading a collection of similar designs, there is no way to "batch update" these descriptions and details. Keep one design page open so you can remember what you've written from one design to the next.


Making Your Designs Easy to Find with Tags

You can enter up to 13 tags for each of your designs. These tags will help our algorithm locate your designs. You want them to be unique, so that they stand out, but not so clever that customers fail to ever search by them. 

If you want to see examples of tags saved by other artists, you can simply scroll down any design page to see them listed. Reviewing the tags of some of the most popular designs might give you some good ideas on how to improve your tags!

PRO-TIP: You can add several tags all at once by separating the words or phrases with a comma. This means if you have a collection of similar designs, you may want to cut and paste your tags from another document all at once to complete your update more quickly.

Word Tags

  • Tags can be a single word or short phrases no more than 23 characters. They can include letters, numbers, spaces, and/or hyphens.
  • For a single word, if you enter that tag "play", our search engine will also return your design when a customer searches for "plays," "played" or "playing". This means there is no need to write the same word in multiple forms!
  • For short phrases, a customer would have to search for the exact phrase. This means that typing a series of related words in one tag is not hacking the system. For example, a customer is unlikely to type "blue green ocean wave". It would be better to tag with "blue", "green", "blue-green", 'ocean", and 'waves" instead. These distinct yet succinct, individual tags ensure they will show up in more searches.
  • Consider textural elements, shapes, and emotions of your work - moody, cheery, playful, bright - that your design reflects and the person you want to find your design. What words might they use to search?
  • It is not necessary to add a product name as a tag (i.e., fabric, wallpaper, bedding, etc.) because our system automatically adds these from your design settings.

Color Tags

Customers often include colors in their searches, so including the 3 or 4 most predominant colors is always a good idea. Be mindful not to include every color, as it may cause for some frustrated customers if you work shows up in results where it shouldn't!

Filters as Tags

When searching the Marketplace, you might have noticed the various filters that become available along the left side after entering your first search terms. Using these filters to help inspire or determine tags is a good practice that will refine where your designs show up. 

Please know that our filters are intuitive. For example, if you tag your design as "botanical", a customer who selects the filter "nature" will see your design.

For a deeper understanding of how searching on our site works please review Searching the Spoonflower Marketplace.

Checking Search Results

There is a system-wide delay of up to fifteen minutes before newly uploaded designs, or updates to established designs, will appear in search results. This delay only relates to search results as you should be able to see your newly uploaded designs or changes on your design instantly within your account. If you feel like you are experiencing search result delays beyond fifteen minutes, please contact us.


See Also: Setting Designs for Sale

See Also: Promoting Your Designs on Spoonflower and Social Media

See Also: Selling My Designs at Spoonflower